How to Make SEO and User Experience Work Together?
While it’s true that SEO is important for the online success of any business and it is capable of boosting online presence and search engine rankings, we should also not forget the role user experience (UX).
After all, you just can’t build a successful business unless you give visitors a great website experience or help them navigate part of the site easily.
So, naturally your focus should be on making UX design and SEO work together and not clash which is not a rocket science to achieve.
And once you manage that, you can not only drive more visitors on your site but can also achieve increased conversions.
Here are some of ways to make your SEO and user experience work together:
Avoid too many call to actions on your landing pages
It takes some effort to build the perfect landing pages. In fact, not all websites are able to understand the logic behind clutter-free landing pages and this costs them dear.
Your prime focus should always be on avoiding too many sign-up forms there even if you can’t resist the temptation of putting up special offers and registration icons there.
You don’t have to overwhelm and confuse the visitors by having too many things trying to seize their attention.
The mantra is, keep it simple and conversion rates would definitely improve.
Don’t give customers too much choice
When it comes to options on the website, customers don’t like the concept of “more the merrier!”
In fact, websites that give too many options in terms of products, searches, navigations or any aspect witness less conversions than those who keep things little simpler in terms of choice.
When your website has a small range of choices, customers are always able to get a hang of the things and thus can make informed choices.
This is how you can add to the user experience in a subtle way.
Avoid using too many generic stock images
Images are indeed a key part of any website in terms of giving clarity and ideas to customers, their too much use and particularly of those generic stock types can have a negative impact on your site’s SEO.
Such images lack engagement and customers don’t love them much and even search engines don’t give them as much weight as they do give to real images.
If you want to boost user experience, it’s always better to deploy real, genuine images as they can also add value to your optimization efforts.
Use quality content on the site
If your content has quality, customers won’t mind scrolling through pages after pages as you’re then adding to the user experience.
Not many websites understand the true meaning of quality and when their SEO tips and efforts don’t give results they fret and fume.
Your focus should be on making the content engaging and entertaining so that people are genuinely interested in going through them and finding value.
If your content is able to draw the attention of the audience, this can always have a positive impact on the user experience resulting in better SEO results.
Keep the site navigation simple and clutter-free
Many websites make the mistake of having a complicated navigation with not clear clues to users to reach from one spot to another.
If your navigation is not up to the mark or if it confuses visitors, it can then have a bad impact on SEO.
You first need to understand that visitors come to your site to find information or search products and you need to ensure that they get what they are looking for in an easy manner.
Use more of internal linking
Many websites think that internal linking has no value so they avoid it altogether.
Well, this strategy could be understandable when your sole focus is on UX but surely not when you eye SEO best practices as the linking can give a boost to rankings.
When you link the pages internally, you actually make the search engine find your pages easily and this can always have a positive impact on the ranking and visibility.
For that reason, you should use more of linking to ensure that you benefit from SEO services in the way it should.