Category Archives: eCommerce SEO

eCommerce SEO

eCommerce sites are considered among the toughest to optimize for SEO. Unlike conventional sites or landing pages or articles, online stores often don’t respond to optimization efforts in the way you generally anticipate.   But this does not mean you should stop finding ways to improve the visibility and ranking of your shop in search


Direct Selling to Customers

We know how brands have traditionally been selling. We know they don’t reach directly to consumers. Rather, they leverage distributors to reach shops. They sell to big retailers directly. This model has been flourishing for ages, or at least for decades.   Is this model still viable? Not really, at least not in the same


Content for eCommerce Website

Irrelevant web content makes some 73% of your visitors frustrated, as per HubSpot. Similarly, the content that does not offer any relevant information to your target audience is bound to lower the search rankings.   This clearly shows that having a lot of content does not hold any merit; rather, having quality content does! After


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