Monthly Archives: September 2020

eCommerce SEO

eCommerce sites are considered among the toughest to optimize for SEO. Unlike conventional sites or landing pages or articles, online stores often don’t respond to optimization efforts in the way you generally anticipate.   But this does not mean you should stop finding ways to improve the visibility and ranking of your shop in search


Distribution of unique, fresh and informative content across web channels is a major marketing strategy. Doing this helps attract customer attention and drive traffic.   It’s also a beneficial strategy to reach to the audience and make them aware of your business. This is what content marketing is all about which helps brands boost their


There was a time when the marketing budget of most brands ignored social media spending. The scenario is completely changed now as brands, big and small alike, can’t ignore these networks.   The budgetary allocation is set to zoom up to a whopping 20% in next few years, which speaks volume about the rising popularity


Direct Selling to Customers

We know how brands have traditionally been selling. We know they don’t reach directly to consumers. Rather, they leverage distributors to reach shops. They sell to big retailers directly. This model has been flourishing for ages, or at least for decades.   Is this model still viable? Not really, at least not in the same


Must-Have Promotion Tools

Content is important for lead generation. It’s also important for creating awareness among your target audience.   So, be it your website blog or social network presence, you will need content and that too, quality one at that. Without content, your messages and brands ideas will fail to reach to your potential customers.   More


Content for eCommerce Website

Irrelevant web content makes some 73% of your visitors frustrated, as per HubSpot. Similarly, the content that does not offer any relevant information to your target audience is bound to lower the search rankings.   This clearly shows that having a lot of content does not hold any merit; rather, having quality content does! After


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