Monthly Archives: August 2021

Mobile Optimization – Digital Marketing Best Practices

Until recently, websites have performed well on search engines and gained good rankings even without caring about mobile optimization. The scenario is about to be changed, or, have changed now. In fact, major search engine Google has put in place a new algorithm and technique that necessitate websites to do optimization keeping in mind the


Holiday Shopping Trends 2021

In 2020, more than 40% of all holiday shopping took place online, as per Google. The figures are expected to go up further in 2021 as more buyers are now using smartphones for their purchase. As the holiday season is upon us, you need a viable digital marketing strategy to make a connect with customers


Click Through Rate Optimization

Top rankings in search engine result pages (SERPs) are always not a good indicator to judge the way your web pages perform. Sometime, even top rankings don’t guarantee more visitors to the site and this is where the concept of click through rate (CTR) comes into effect. The higher the CRT, the more the traffic


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